Sicis Step Inside | Mosaic tiles book

Sicis special projects

Done in: 2007/2008 / Customer: Sicis spa. Inc / Task: Editorial projects, design of page layout, texts writing and editing

What the client needed

Sicis, an Italian company manufacturing and selling luxury mosaic tiles, asked for a book to describe and illustrate their many showrooms around the world. Being Sicis a luxury interior design brand, the showrooms play a crucial role in marketing.

So, they needed a book representative of their fine quality and the excellence of made in Italy.

What we did for the project

For Sicis, we designed a small book with images, and wrote the texts. The interesting side of the book is that we needed a book easy to enlarge, every time they added a new showroom in a new city.

Sicis supplied the images, we wrote all the texts, and designed the layout of the pages.

2months

It took about two months for the first version

Small book, great content

The real challenge, the most exciting one, was to describe the excellence of a made in Italy product through the architecture of the showrooms; all the showrooms, in fact, were located in the most prestigious areas of the most beautiful cities in the world.

For us, it was one of the best experiences of brand journalism applied to architecture and interior design. In this case, besides writing the texts, we also designed the book, to integrate texts, images, and graphics.

Pages plus cover