Dixe News
Done in: 2005 / 2006 Customer: Dixe / Task: Content, writing, editing, graphic design and typeset, Dixe News
What the client needed
Dixe was a retail chain of consumer electronics and appliances. We designed a ‘catazine’ for them, a catalog/magazine printed in one million copies, four times a year.
Each issue featured journalistic articles, which introduced the corresponding section of the magazine:
Washing, Cooking, TV, Telephone, Games, Computer, Photography.
What we did for Dixe
Each section would delve into a different topic for each issue. Each piece featured other protagonists, from an interview with a chef to an article on the FIFA World Cup. The various themes and characters introduced a catalog of products, with photos and descriptions.
We created the content, coordinated and wrote the articles, designed the graphics, and typeset the entire magazine, proofread it, all the way to pre-press.
In 2007, with the Great Recession, Dixe dropped the Dixe News project.
